Mike Madison

Senior Strategist

Hi! In my work as Senior Strategist, I bring over a dozen years experience advising, managing and leading digital communications, content strategy and technical development projects using open source and proprietary tools for clients in the non-profit, foundation, government and advocacy space.

Understanding the organization is essential to understanding what we should build. A website project must start with clear objectives and content strategy tied to organizational goals. I love guiding clients through that process and melding it with my practical knowledge of content design and user experience principles. I think of my role as helping clients turn business imperatives into purposeful online solutions.

When I'm not thinking about client work, you'll likely find me at the movie theater, looking for flights to places near and far, checking in on celebrity cats, and presently, trying to master basic skills on the cello.